An activation button on the can allows the beverage to drop 30 degrees within minutes. The Chill Can does not require any energy and eliminates the need for any refrigeration.
The chilling process uses CO2 reclaimed from the atmosphere, and activated carbon ascertained from a renewable vegetable source. The patented Microcool® technology won the EPA's Stratospheric Award. West Coast Chill also plans to distribute recycling bins to recapture the cans for reuse in an effort to reduce their carbon foot print.
West Coast Chill Pure Energy Drink is scheduled to launch the end of the first quarter of 2012. It will be available initially in certain selected convenience stores in Southern California and Las Vegas.
John J.P. Howley
Woodbridge, New Jersey